Super Bowl LX’s viewership fell shy of last year’s record, averaging 124.9 million across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen’s Big Data + Panel system.
Seattle’s 29–13 defeat of New England missed the 127.7 million who viewed Philadelphia’s 40–22 win over Kansas City on Fox in 2025.
It nonetheless became NBC’s most-watched program in history, during the network’s 100th anniversary celebration.
The audience reached its peak at 137.8 million during the second quarter (7:45–8 p.m. Eastern), surpassing last year’s 137.7 million and setting a U.S. record.
This year represents the end of a four-year streak of increasing Super Bowl audiences. It was the fifth consecutive year averaging more than 100 million viewers.
Seattle entered the fourth quarter leading 12–0, only the second Super Bowl in history without a touchdown in the first three quarters. Last year, Philadelphia had a 24–0 lead at halftime, after three straight Super Bowls decided in the final minute.
The goal of the event was to represent “American culture, freedom, and faith.”
The Turning Point show had 5 million viewers on YouTube, according to organizers. By Tuesday night, it had 21,208,583 views on the group’s page versus 61,311,972 for Bad Bunny’s performance. The alternate halftime streamed on several networks, including NTD, Real America’s Voice, TBN, and The National News Desk.
Nielsen did not track YouTube streams; ratings for broadcast network Charge! will be available Wednesday.
Bad Bunny’s show broke social media records, with 4 billion views in the first 24 hours. That number represents a 137 percent increase over 2025, according to the NFL and Ripple Analytics. The count included fans, owned platforms, partners, and influencers, with more than 55 percent from international markets. Global halftime viewership numbers are expected early next week.
Telemundo’s Spanish-language broadcast averaged 3.3 million, representing the highest number since U.S. Spanish Super Bowl telecasts began in 2014. Viewership peaked at 4.8 million during halftime, which is also a record.
Super Bowl 60 helped lead viewers to NBC’s “Primetime in Milan” Winter Olympics coverage, averaging 42 million viewers—the network’s largest Winter Games audience since Day 2 of Sochi 2014 and a 73 percent increase over post-Super Bowl 56 in 2022.
“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage,” NBC Sports President Rick Cordella said in a statement. “The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech and announce teams who delivered best-in-class presentations for our viewers, stations and partners.”
Playoffs averaged 37 million over the first three weekends, a 5 percent increase over 2025 and the second-highest in a decade. The regular season saw 18.7 million average viewers, a 10 percent increase and the second-highest since the start of tracking in 1988.
