The quirky, personality-rich stores that line the streets of Laguna Beach, California, are a big part of the coastal city’s character. But it has been a slow year for these shops, and they are counting on the upcoming Small Businesses Saturday on Nov. 28 to help bolster sales.
Laguna Beach is home to more than 100 independent small businesses; some have been around for decades. But due to the pandemic, a number of retailers have struggled to remain open.