RFK Jr. Apologizes to Family Members Pained by PAC Ad at Super Bowl

Presidential hopeful Robert F. Kennedy Jr. has apologized for any pain caused to family members after a supportive super PAC ran an ad at the Super Bowl.
RFK Jr. Apologizes to Family Members Pained by PAC Ad at Super Bowl
Robert F. Kennedy Jr. speaks at a campaign event in Philadelphia, Pa., on Oct. 9, 2023. (Jessica Kourkounis/Getty Images)
Stephen Katte
2/12/2024
Updated:
2/13/2024
0:00

Independent candidate for president Robert F. Kennedy Jr. (RFK) has issued an apology to a handful of family members offended by the content of a political ad run at the Super Bowl.

According to Tony Lyons, the co-chairman of the super PAC, American Values 2024, it paid $7 million for the ad that ran nationally just before halftime of the game. The 30 second video drew heavily on the 1960 presidential campaign of Robert F. Kennedy Jr.’s uncle, former President John F. Kennedy.

Google Trends showed that internet searches for “RFK” soared after the spot was broadcast, with terms related to Mr. Kennedy receiving about 100 times more searches than average. However, there was backlash from individuals in the family, including from RFK’s cousins, Mark and Bobby Shriver, who were angry that their late mother’s face was used in the video.

In a Feb. 11 post on social media platform X, RFK apologized to the members of the Kennedy family and said that the content of the ad was made without his knowledge, as according to FEC rules, his campaign is not allowed to consult with PACs.

“I’m so sorry if the Super Bowl advertisement caused anyone in my family pain,” RFK said in response to the backlash.

“The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign ... I love you all. God bless you.”

Federal campaign finance laws ban political campaigns from working directly in cooperation, consultation, or concert with super PACs. This includes candidates requesting or suggesting where, when, and how a super PAC airs its political communications.

Mr. Lyons told The Epoch Times that the criticism was coming from only a few family members “who have attacked Bobby publicly ever since he announced his independent run.”

“They disagree with him on protecting freedom of speech, the need for real science on vaccine safety, for ending the foreign wars, for protecting our border, etc.,” he said. “This had nothing to do with the ad. This is campaign dirty tricks. These people work both directly and indirectly for Biden and this is exactly the type of political game that disenfranchises Americans.”

Mr. Kennedy has a very large family and “has strong support from the vast majority of them,” Mr. Lyons added.

Kennedy Campaign Press Secretary Stefanie Spear told The Epoch Times that the campaign appreciated the support of the super PAC in getting RFK’s name out to the public.

“We are pleasantly surprised and grateful to the American Values PAC for running an ad during the Super Bowl where more than 100 million Americans got to see that Robert F. Kennedy, Jr. is running as an independent candidate for President of the United States,” she said.

“Mr. Kennedy already tops the list as the most favorable candidate running for president,” Ms. Spear added.

In addition to his apology to pained family members, Mr. Kennedy tweeted that he was “pleasantly surprised” by the ad. He has also told podcasts, where he does a lot of interviews while campaigning, that he loved it and thought it was a game changer.

Party-Aligned Strategists Attack Ad

American Values 2024 has recently come under scrutiny after a complaint from the Democratic National Committee (DNC) alleged illegal coordination with RFK’s campaign. Both the super PAC and RFK have denied all allegations.

Among the other voices criticizing the ad was DNC-linked political strategist Robert Shrum, who was a speechwriter and consultant for Sen. Edward M. Kennedy, RFK Jr.’s uncle. According to Mr. Shrum, one of the biggest problems with the ad was a clear-cut case of plagiarism.

In a Feb. 12 post on X, he said, “This RFK Jr. Super Bowl ad is a straight-out plagiarism of JFK’s ad from 1960.”

“What a fraud— and to quote Lloyd Bentsen with a slight amendment, Bobby, you’re no John Kennedy. Instead you are a Trump ally.”

Frank Luntz, a political strategist with ties to the GOP, also took issue with the ad but for a completely different reason.

“This RFK Jr. Super Bowl ad has been criticized for ripping off his uncle’s 1960 campaign,” Mr. Luntz said.

“It should actually be criticized for saying absolutely nothing. And at a cost of millions of dollars, it rips off political donors as well.”

Mr. Lyons responded to the criticism, telling The Epoch Times, “What we’re seeing in all sorts of contexts is the same tired old political games by the DNC and some family members closely connected to or on the payroll of the Biden administration.

“The goal is the ad was to break through the censorship and make 100 percent sure that every American knows that Bobby Kennedy is running for president as an independent and that voters have a choice. Everyone should be aware that the DNC is desperate to keep Bobby off the ballot because he is a threat to their corruption,” he said.

RFK announced last October that he would leave the Democrat primary and run for president as an independent. He is the nephew of former President John F. Kennedy, who was shot and killed on Nov. 22, 1963, during a campaign stop in Dallas.
Jeff Louderback contributed to this article.
Correction: A previous version of this article misstated the nature of the SuperPAC ad. The ad was not a campaign ad.