The California Post will be headquartered in Los Angeles and consist of a daily print edition and news website, along with video and audio pieces and a social media presence, and will cover a range of stories “but from a distinctly Californian perspective.”
New York Post Editor-in-Chief Keith Poole will be overseeing the California newspaper, along with its new chief editor, News Corp veteran Nick Papps.
The New York Post said Los Angeles was fast becoming a “news desert,” with California lacking a voice in the media landscape that will hold leaders to account.
The newspaper said, “Now more than ever, Californians need a media outlet dedicated to common sense, clever coverage of the most important issues, many of which are ignored or dismissed by current print and digital outlets.”
“Thousands of stories are going untold and countless perspectives aren’t being represented by a media ecosystem that has lost touch with the people—especially as the city and state face unprecedented challenges and leadership vacuums,” it added.
90 Percent of Readers Outside of New York
Some 90 percent of the New York Post’s digital readers live outside of New York, with Los Angeles being home to the second-largest concentration of readers—3.5 million monthly unique visitors and 7.3 million across California, according to the media group.News Corp Chief Executive Robert Thomson said Los Angeles and California “need a daily dose of The Post as an antidote to the jaundiced, jaded journalism that has sadly proliferated.”
“We are at a pivotal moment for the city and the state, and there is no doubt that The Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit,” he said.
The move to the Golden State is set to help position the New York Post Media Group as a national brand.
Poole said that despite California being the most populous state in the country and the center of advanced manufacturing, entertainment, and AI development, many viewpoints are not being represented.
Three Years of Profitability
The New York Post, known for its irreverent content style, has recently broken such political stories as the Hunter Biden laptop.The company said the NY Post had achieved three consecutive years of profitability since 2022, which it noted was an impressive achievement, given the challenging environment that the media industry finds itself in.
