SANTA CLARA, Calif.—In sweltering 102-degree weather, white and red tents stood in neat lines as a DJ played music in the background at the Westfield Valley Fair’s open market in Santa Clara, California, on Aug. 14.
The vibe was a mix between a farmer’s market and an upscale shopping mall, with brands such as Kay Jewelers, Athleta, Coach, and Shoe Palace set up outdoors.
