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Founder of ‘Ultra Right’ Beer Wants to Use Brand to ‘Fight Back’ Against Woke Corporations

Founder of ‘Ultra Right’ Beer Wants to Use Brand to ‘Fight Back’ Against Woke Corporations
Seth Weathers at Big Kettle Brewing, brewer of Conservative Dad's Ultra Right beer, in Lawrenceville, Ga. Conservative Dad's Ultra Right
Ross Muscato
Ross Muscato
Reporter
|Updated:
0:00

Amid the backlash against Bud Light over its transgender marketing controversy, Seth Weathers saw an opportunity and went full out to capitalize on it.

He launched the brew “Conservative Dad’s Ultra Right”—which uses the tagline “100% Woke-Free American Beer.”