‘Ultra Right’ Beer Expected to See $1 Million in Sales as Backlash Against Bud Light Trans Partnership Continues

Bud Light beer cans sit on a table in right field during the Baltimore Orioles and Toronto Blue Jays game at Oriole Park at Camden Yards in Baltimore, Md., on Sept. 19, 2019. (Rob Carr/Getty Images)

Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported.

The million-dollar mark is expected to be hit after only being in business for less than two weeks, as consumers put their dollars where their values lay.

Retail sales of Bud Light have crashed as calls for a boycott have been heeded in the weeks following the brand’s partnership with Mulvaney, according to a Beer Business Daily report.

Tracking data on Bud Light sold in places like supermarkets and liquor stores—known as scanner volumes—fell by double-digit percentages during the first two weeks of the Mulvaney controversy. Sales of Bud Light cases fell 10.7 percent for the week ending on April 8 and plunged by over 21 percent for the week ending April 15.

“This is more than a beer company. It’s a movement of people who are speaking up and saying no,” Ultra Right CEO Seth Weathers told FOX Business. “We’re done. This is our line in the sand.”

Sales Skyrocketing

Weathers told FOX Business the company has gained over 10,000 customers and sold 20,000 six-packs since the launch.

The beer can be purchased on the company’s website and shipped to the majority of the United States. The website states the beer is currently in production and in a pre-sale period, with orders shipping approximately 30 days after ordering.

The company announced they were working with Big Kettle Brewing in Gwinnett County, Georgia, outside of Atlanta. Weathers also told FOX Business the company had generated $70,000 in T-shirt sales since its launch as well.

A six-pack of Bud Light sits on a shelf for sale at a convenience store in New York City, on July 26, 2018. (Drew Angerer/Getty Images)

The price on the company’s website for a six-pack of beer stands at $19.99, and merchandise being sold from a $25 frosted beer glass to a $49.99 hooded sweatshirt bearing the company’s name or the phrase “Freedom Speaks Up.”

The Brand

The company promotes its beer as being made with only four ingredients, 110 calories, and “100% woke free.”

The product description on the company’s website states, “If you know which restroom to use, you know what beer you should be drinking. Stop giving money to companies who hate our values.” It adds the beer is 100 percent made in America in Georgia.

The brand took off in the backlash against Anheuser-Busch, specifically Bud Light, with a video from Weathers, which had over 46 million views on Twitter as of Wednesday.

“America has been drinking a beer from a company that doesn’t even know which restroom to use,” Weathers says in the ad.

He then swings a baseball bat, demolishing a tall blue can of Bud Light. Weathers said it seems Americans have chosen beer as the final line in the sand, noting, “People don’t get excited about apple juice—they do get excited about beer.”

“They think conservatives are stupid … This behavior from Big Corporate will never end until conservatives hold the line,” Weathers told FOX Business. “We’ve never followed through, but this is our chance. Never buy another Anheuser-Busch product again. Ever. Period. Until we cause permanent economic harm to a woke corporation who treats us like garbage, they will never stop.”

The video came in the middle of the fallout from Bud Light’s partnership with Mulvaney, a male who identifies as a female and who rose to fame for chronicling a transition he dubbed “365 Days of Girlhood.”

“This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever—a can with my face on it,” Mulvaney said on April Fool’s Day in announcing the deal.

Mulvaney, who has over 10 million followers on TikTok, posted a series of videos advertising Bud Light and showing off the personalized can, sparking outrage among conservatives, some of whom accused the brand of promoting a transgender agenda and called for a boycott.

Singer Kid Rock used Bud Light cans as target practice to express his anger at the promotional campaign, while Florida Gov. Ron DeSantis said he would be boycotting Bud Light.

Two executives at Bud Light have taken sudden leaves of absence, including the company’s vice president of marketing, who has been widely blamed for the sponsorship with Mulvaney.

The Epoch Times reached out to Ultra Right Beer via email for comment but did not hear back before the publication of this story.

Tom Ozimeck and Allan Stein contributed to this report.