Fewer Holiday Shoppers Expected This Year: Report

Fewer Holiday Shoppers Expected This Year: Report
A crowd gathers inside South Coast Plaza, the largest shopping mall in California, in Costa Mesa, Calif., on May 15, 2018. Ryan Miller/Getty Images for Coach
Jill McLaughlin
Updated:
0:00

More than 166 million shoppers are expected to hit the stores Thanksgiving weekend, the National Retail Federation reported on Nov. 17.

This would mean retailers could see fewer customers than last year. However, the actual number of holiday shoppers has exceeded similar forecasts in the past.

Jill McLaughlin
Jill McLaughlin
Author
Jill McLaughlin is an award-winning journalist covering politics, environment, and statewide issues. She has been a reporter and editor for newspapers in Oregon, Nevada, and New Mexico. Jill was born in Yosemite National Park and enjoys the majestic outdoors, traveling, golfing, and hiking.
Related Topics