Cyber Monday was set to garner up to $12.7 billion in online sales, according to industry estimates, surpassing Black Friday’s digital numbers as U.S. retailers enter the last lap of an extended holiday selling season.
Retailers have given shoppers nearly two months of offers since Amazon.com held its Prime Day in October, as they sought to be competitive and recoup the sales lost in this year’s coronavirus-driven closures of malls and other stores.
