California’s travel industry has received a $45 million marketing injection thanks to a senate bill aimed at jump starting its tourism economy when it is deemed safe to travel.
While many cities across the state have been conducting their own enhanced marketing programs to stimulate local economies, the funds from the one-time appropriation will go directly to invigorate Visit California’s tourism marketing programs, in an attempt to assist with the economic recovery of the state’s pandemic-beleaguered tourism industry.