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Iconic Laguna Beach Theater Refurbished as Luxury Auto Showroom

The Irvine-based auto manufacturer reopened the 89-year-old theater recently as its first flagship showroom in Southern California.
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Iconic Laguna Beach Theater Refurbished as Luxury Auto Showroom
A photo of South Coast Theatre, which was built in 1934, after being renovated by Rivian Automotive, an Irvine-based electric vehicle manufacturer, in 2023 to serve as a new flagship venue for the company in Laguna Beach, Calif. Courtesy of Rivian Automotive
Lynn Hackman
Updated:
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LAGUNA BEACH, Calif.—At first glance, the new Rivian South Coast Theater—on busy South Coast Highway in the heart of this downtown coastal enclave—looks like a beautifully renovated version of the iconic New Lynn Theater, which opened its doors in 1935.

But a closer look at the refurbished oceanside cinema, which has been closed since 2015, reveals a glimpse into the future with a modern new tenant that is enthusiastically embracing the theater and its community’s past.

Lynn Hackman
Lynn Hackman
Author
Lynn is a reporter for the Southern California edition of The Epoch Times, based in Orange County. She has enjoyed a 25-year career as a senior-level strategic public relations and contingency planning executive. An editor, blogger, and columnist, Lynn also has experience as a television and radio show producer and host. For six years, she was co-host of Sunday Brunch with Tom and Lynn on KOCI 101.5 FM. She is also active in the Newport Beach community, serving as chair emeritus of the Newport Beach City Arts Commission, among various positions with other local organizations.
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