Biden Campaign Intensifies Presence in Battleground States

‘Trump’s paid media strategy can only be described as anemic and inefficient,’ Biden campaign communications director Michael Tyler told the press.
Biden Campaign Intensifies Presence in Battleground States
President Joe Biden speaks during a campaign stop at Hillsborough Community College’s Dale Mabry campus in Tampa, Fla., on April 23, 2024. Joe Raedle/Getty Images
T.J. Muscaro
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The Biden–Harris campaign announced on May 8 its plans for the eight battleground states this month, which includes an overall increase in presence, in comparison to former President Donald Trump’s campaign that the incumbent’s staff described as being “nonexistent.”

The plans include spending $14 million on advertising that tells a “consistent” story to “critical” voters about “President Trump’s attack on things like reproductive freedom, [and] plans to rip away Americans’ health care,” which refers to matters such as the Republicans’ attempted repeal of the Affordable Care Act and rollbacks on Medicare.