Amid Global Trade Tensions, One California Community Hopes to Weather Tariffs’ Impact

Lincoln, California is rapidly growing, but business leaders emphasize that small ’mom and pop' businesses support the local economy.

Construction workers work on a home in San Marcos, Calif., on Jan. 31, 2023. Mike Blake/Reuters

LINCOLN, Calif.—As one of Northern California’s rapidly growing suburban communities, the city of Lincoln still relies on its mom-and-pop businesses for economic strength.

Many of these small, often family-owned businesses focus on local markets and primarily source their products and supplies from the surrounding community.