The new Under Armour ballet advertisement is aimed at women, and it’s been quickly circulating around the Internet.
Misty Copeland, the third-ever black female soloist for American Ballet Theatre, is featured in the approximately one-minute commercial.
She’s ditched the tutu and leotard for a tank top and bottoms.
The ad is getting rave reviews.
A USA Today article about the video, which itself is getting shared a lot (with the video embedded, like here), says that “Under Armour settles whether ballet is a sport in new breathtaking ad.”
Huffington Post claims that the ad “is like nothing you’ve seen.”
Leanne Fremar, the executive creative director of the women’s division at Under Armour, told Boston.com that women have a broader sense of what constitutes an athletic activity, and that Copeland would resonate.
“Misty is a ballerina, she’s not a competitive athlete, but she brings a modern athleticism to a very traditional art form, and she pushes the boundaries on the status quo of the word ‘athlete,'” Fremar said. “There are a lot of sports, activities, hobbies and passions that women are engaging in that are athletic and physical and should be celebrated, whether it’s dance or soccer or kickboxing or spinning.”
Copeland says that the rejection letter that’s part of the ad isn’t entirely accurate in her case but is representative.
“Once I hit puberty I experienced all of those things,” said Copeland. “I was told I had the wrong body type, to lose weight, that I had to le