UBS Plans Digital Banking Model for the Mass Affluent in America

UBS Plans Digital Banking Model for the Mass Affluent in America
The logo of Swiss bank UBS is seen at a branch office in Basel, Switzerland on March 29, 2017. (Arnd Wiegmann/Reuters)
Reuters
10/26/2021
Updated:
10/26/2021

ZURICH—UBS wants to build a digitally scalable advice model for affluent clients in the Americas, it said on Tuesday as it reported third-quarter earnings.

As part of its new 2025 strategic vision, which Chief Executive Ralph Hamers said would be presented in February, the bank intends to provide wealthy clients in the Americas with a “seamless digital experience with remote human advice,” it said in presentation slides.