UBS Downgrades Salesforce.com to Neutral; Slashes Price Target by 16 Percent

UBS Downgrades Salesforce.com to Neutral; Slashes Price Target by 16 Percent
The Salesforce logo is seen at its headquarters in San Francisco, Calif., on Dec. 1, 2020. (Stephen Lam/Getty Images)
Benzinga
1/6/2022
Updated:
1/6/2022

UBS analyst Karl Keirstead downgraded Salesforce.com Inc. to Neutral from Buy with a price target of $265, down from $315. The price target implies an upside of 6.7 percent.

After speaking to large enterprise IT executives and services partners of Salesforce, the analyst is concerned that more “front-office/sales and marketing” technology spend was pulled forward in 2020 and 2021 than most investors think.

This dynamic could pressure Salesforce’s growth rate in 2022, Keirstead adds.

Given the risk of “more modest growth rate upside” in 2022, the stock’s valuation is “reasonable but not compelling,” even with an improving margin story, Keirstead notes.

By Anusuya Lahiri
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