Twitter Allowing Users to Monetize Content Through Subscriptions

The shadows of people holding mobile phones are cast onto a backdrop projected with the Twitter logo in an illustration picture taken in Warsaw, Poland, on Sept. 27, 2013. Kacper Pempel/Reuters

Twitter will allow users to apply to monetize their content—including long-form text and hours-long videos—through follower subscriptions in the latest change to the social media platform.

“Apply to offer your followers subscriptions of any material, from long-form text to hours-long video! Just tap on ‘Monetization’ in settings,” Twitter CEO Musk wrote in a tweet on April 13.