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To Breen or Not to Breen: ‘Casablanca’ from 1942

To Breen or Not to Breen: ‘Casablanca’ from 1942
Screenshot of the title screen of the trailer for "Casablanca" (1942). Public Domain
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Commentary

In 1601, Shakespeare’s Hamlet asked, “To be or not to be?” In 1942, Hollywood filmmakers asked, “To breen or not to breen?” Just as the immortal bard’s hero decided to endure this “mortal coil” instead of facing the great unknown, Golden Era moviemakers knew they had no choice but “to breen.” You won’t find this verb in any dictionary, but you will find it in old editions of “Variety.” In fact, it was this trade publication which coined the verb in the 1930s. Breening, with its related variation “joebreening,” was a reference to the name of a man who wasn’t employed by any studio but who worked on more movies than probably any other individual in film history.

Tiffany Brannan
Tiffany Brannan
Author
Tiffany Brannan is a 23-year-old opera singer, Hollywood historian, vintage fashion enthusiast, and journalist. Her classic film journey started in 2016 when she and her sister started the Pure Entertainment Preservation Society to reform the arts by reinstating the Motion Picture Production Code. Tiffany launched Cinballera Entertainment in June 2023 to produce original performances which combine opera, ballet, and old films in historic SoCal venues. Having written for The Epoch Times since 2019, she became the host of a YouTube channel, The Epoch Insights, in June 2024.
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