Tesla Inc. is rolling out a new music streaming option Tidal in its electric vehicles after the latest software update, Electrek reported on Tuesday, citing app notes.
The Norwegian subscription-based music, podcast, and video streaming service that offers audio and music videos is popular in many countries, and offers original content and curated playlists as well.
Tidal claims to provide access to more than 70 million tracks and 250,000 music videos.
The service is also integrating a cold-weather improvement and noise cancellation feature.
Tidal is majority-owned by payments company Square Inc., whose CEO also leads Twitter Inc. Square reportedly paid $350 million to buy an 80 percent stake in Tidal.
Why It Matters
Tesla CEO Elon Musk had at the company’s Battery Day event last year revealed that support for Tidal would soon be available on the company’s electric vehicles. Musk had not provided any timeline for the rollout at the time.
The feature is an add-on to existing services including one from Spotify Technology. Apple Inc. has its own music streaming service.
Tesla shares closed 3.03 percent lower at $1,171.97 a share on Tuesday.
By Rachit Vats
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