Tesla Cuts China Prices by Up to 9 Percent as Analysts Warn of ‘Price War’

Tesla Cuts China Prices by Up to 9 Percent as Analysts Warn of ‘Price War’
Visitors wearing face masks check a China-made Tesla Model Y sport utility vehicle (SUV) at the electric vehicle maker's showroom in Beijing on Jan. 5, 2021. Tingshu Wang/Reuters
Reuters
Updated:

SHANGHAI—Tesla has cut starter prices for its Model 3 and Model Y cars by as much as 9 percent in China, reversing a trend of increases across the industry amid signs of softening demand in the world’s largest auto market.

The price cuts, posted in listings on the electric vehicle (EV) giant’s China website on Monday, are the first by Tesla in China in 2022, and come after Tesla began offering limited incentives to buyers who opted for its insurance last month.