Social media platform Parler said on Monday it will expand its business into non-fungible tokens (NFT), in a move that underpins the rapid growth of the digital asset in recent months.
An NFT, which is a digital asset usually bought with cryptocurrencies or in dollars, encompasses everything from images, videos, to text. The ownership record is tracked on the blockchain, which serves as a public ledger allowing anyone to verify the NFT’s authenticity.