Social Media App Parler Plans to Expand Into NFTs

Social Media App Parler Plans to Expand Into NFTs
A photo illustration showing a woman holding her smartphone with Parler logo, in front of displayed same logo, on May 17, 2021. Dado Ruvic/Reuters
Reuters
Updated:

Social media platform Parler said on Monday it will expand its business into non-fungible tokens (NFT), in a move that underpins the rapid growth of the digital asset in recent months.

An NFT, which is a digital asset usually bought with cryptocurrencies or in dollars, encompasses everything from images, videos, to text. The ownership record is tracked on the blockchain, which serves as a public ledger allowing anyone to verify the NFT’s authenticity.