Analysts tracking Apple Inc.’s “Unleashed” event are terming the arrival of M1 Pro and M1 Max chips as a “game changer” and a signal that the tech giant is giving Intel Corporation a run for its money.
Apple’s Game-Changing Move
Wedbush’s Dan Ives who has an “Outperform” rating on the Tim Cook-led company with a 12-month price target of $185 said in a note that “proprietary M1 Pro/Max processor is the foundational part of this MacBook and ultimately we believe will be a game changer that will convert 30 percent+ of current MacBook users to upgrade over the next year catalyzing growth on this hardware segment.”Ives noted that Mac loyalists were awaiting the release of these chips for the past six months as “Cupertino continues to be in the midst of its biggest hardware refresh cycle in roughly a decade with today’s event adding to these product tailwinds.”
