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Apple's vice president of Worldwide Product Marketing Kaiann Drance talks about the new iPhone 14 and iPhone 14 Plus for a special event at Apple Park in Cupertino, Calif., on Sept. 7, 2022, in a still image from video. Apple Inc./Handout via Reuters
Apple Inc. introduced new iPhone 14 models capable of using satellites to send emergency messages and an adventure-focused Ultra Watch for sports like diving and triathlons.
The outdoor-focused products will test whether Apple’s relatively affluent customer base will keep spending in the face of rising inflation.