This Sunday’s game between the Seattle Seahawks and the Indiana Colts was also down 2 percent compared to the lowest point last year (Oct. 2 when the Pittsburgh Steelers’ beat the Kansas City Chiefs 43-14), according to preliminary figures, Deadline reported.
While ratings for NFL games have been steadily declining, continuing protests by players could also be playing a part.
Last week, over 200 NFL players held some form or protest during the national anthem, a trend started in 2016 by former 49ers quarterback Colin Kaepernick, who initially sat during the national anthem to protest the oppression of minorities and police brutality.
President Donald Trump has weighed in on the protests, calling them unpatriotic and saying that players who protest during the national anthem should be fired or suspended.
He also predicted ratings for the NFL would decline even faster if the protests continued.
Fox has said it will stop airing the national anthem live, citing its “commercial format,” and said it wasn’t customary to show the anthem before the game anyway.
A Fox Sports spokesman said, however, “Our cameras are always rolling and we will document the response of players and coaches on the field.”
Not showing the anthem live could also be a strategy to retain viewership. Fans upset about the protests have threatened to stop watching the games or buying sports teams’ merchandise if the protests continue.
Fox has also seen a dip in its NFL ratings, but Shanks said he is still optimistic October would pull them out of the slump.
“We always knew that when we get into October it was the strength of our season,” he told Sports Illustrated. “We still have five doubleheader Cowboys games left including Dallas-Green Bay and Dallas-Washington and Seattle-Dallas. We always knew our schedule was stacked at a certain part of the season. I think we’re optimistic knowing that and seeing the progress that the league is making.”