Benzinga’s weekly Stock Wars matches up two leaders in a major industry sector
This week, the duel is between two courier delivery services: FedEx Corporation and United Parcel Service Inc.
The Case For Fedex
This company was founded in 1971 by newly-minted Yale University graduate Frederick W. Smith as Federal Express Corporation. Originally based in Little Rock, Arkansas, Smith moved his business to Memphis in 1973. During the late 1970s and early 1980s, the company’s prominence was enhanced with an aggressive marketing campaign featuring television commercials that carried the catchy slogan “When it absolutely, positively has to be there overnight.”
