MILAN—Around 200 people waited in line outside the first Starbucks cafe in Italy on Friday, Sept. 7, as the world’s biggest coffee chain faces one of its toughest tests yet with an upmarket roastery in the center of Milan.
Coffee-obsessed Italy has more than 57,000 cafes and Starbucks, at its lavish roastery decorated with brass and marble, is charging almost twice what Italians are used to paying for their daily espresso drunk standing at a bar.
