Starbucks Gets New NZ Partner in Struggle to Win Kiwi Coffee Connoisseurs

Starbucks Gets New NZ Partner in Struggle to Win Kiwi Coffee Connoisseurs
Customers pass by the logo of an American coffee company Starbucks inside a coffee shop in Rio de Janeiro, Brazil August 15, 2018. REUTERS/Pilar Olivares
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WELLINGTON—Starbucks Corp. will have a new partner in New Zealand after the license holder said it will not renew its two-decade-old deal in a region where an entrenched coffee culture has made it difficult for the world’s largest coffee chain to thrive.

Fast-food group Restaurant Brands New Zealand Ltd. said on Aug. 3 it would let its license deal expire in October, though Starbucks would keep its doors open and frappuccinos flowing under a new licensee, Tahua Capital, which had acquired the license for a price of up to NZ$4.4 million ($2.9 million).