Super Bowl Drew Record Audience of 123.7 Million Viewers

Super Bowl Drew Record Audience of 123.7 Million Viewers
A U.S. flag on the field before the Super Bowl LVIII game between Kansas City Chiefs and San Francisco 49ers in Las Vegas on Feb. 11, 2024. (Mike Blake/Reuters)

NEW YORK—The Kansas City Chiefs’ overtime defeat of the San Francisco 49ers in the Super Bowl drew a record 123.7 million viewers, according to Nielsen estimates on Tuesday.

It was not only the largest viewership recorded in the 58-year-history of the Super Bowl, but also, according to Nielsen data, the biggest audience for any event since the first astronauts walked on the moon in 1969.

The National Football League championship averaged 120.3 million viewers on CBS alone on Sunday, topping last year’s audience for the Super Bowl, which drew a record 115.1 million viewers, according to Nielsen.

Additional viewers watched the game on child-friendly Nickelodeon channels, the Spanish-language broadcast on Univision, and on streaming services such as Paramount+ and NFL+. The audience figure also includes those who watched in places such as bars and restaurants.

CBS reported a slightly smaller audience of 123.4 million on Monday, relying on preliminary data.

By comparison, an estimated 125 million to 140 million people watched U.S. astronauts take the first steps on the moon on July, 20, 1969. The event was shown on three broadcast networks, the only television channels at the time.

Sunday’s game featured a halftime performance by singer Usher.

Taylor Swift, who is dating Chiefs tight end Travis Kelce, was shown celebrating, chugging a drink, and biting her nails during tense moments from a suite at Allegiant Stadium in Las Vegas.

“There were several factors driving unprecedented buzz for the big game, from the record-breaking ad spend to the Taylor Swift effect,” said Ashwin Navin, co-founder and CEO of Samba TV, a data and measurement firm that estimated the game was watched in 39 million homes.