Raducanu Can Become One of World’s Most Marketable Athletes

Emma Raducanu of Great Britain celebrates with the championship trophy after her match against Leylah Fernandez of Canada (not pictured) in the women's singles final on day thirteen of the 2021 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center in Flushing, New York, on Sep 11, 2021. Danielle Parhizkaran/USA TODAY Sports via Reuters

LONDON—Emma Raducanu’s astonishing U.S. Open triumph could lead to a pot of gold worth around 20 million pounds ($27.7 million) over the next two years and that may be just the start, according to sports marketing experts.

The 18-year-old Briton was almost unheard before reaching the fourth round at this year’s Wimbledon, having earned around $40,000 since her senior debut three years ago.