Sports-streaming startup DAZN has an ambitious business goal in Italy: Sign up 3–5 million customers, as many as the country’s largest pay-TV group, in a market with one of the worst broadband takeup rates in Europe.
DAZN, whose British parent Perform Group is backed by billionaire investor Leonard Blavatnik, starts streaming Italy’s top soccer league to home fans this month, having paid 600 million euros ($695 million) for the rights to show almost a third of Serie A matches for three years.
