Can a Spotlight on Taylor Swift and Travis Kelce Help the NFL Draw More Gen Z and Female Fans?

Can a Spotlight on Taylor Swift and Travis Kelce Help the NFL Draw More Gen Z and Female Fans?
Donna Kelce and Taylor Swift are seen during the first half of a game between the Chicago Bears and the Kansas City Chiefs at Arrowhead Stadium in Kansas City on Sept. 24, 2023. Jason Hanna/Getty Images
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Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it’s certainly not taking any credit for creating the outsized storyline that has emerged around the pop superstar and the Kansas City Chiefs tight end.

“Not orchestrated by the NFL,” league spokesman Brian McCarthy assured The Associated Press with a chuckle during a chat on the phone about what is becoming known as “ Tay Tay and Trav,” a topic few seemed to be able to get enough of initially, whether football diehards or Swifties, whether via TV or TikTok.