Shares of Southwest (LUV) sank more than 10 percent this week after the airline canceled thousands of flights during the busy Christmas travel week, prompting scrutiny from federal officials. Despite a more than 3 percent rebound in early Thursday trade, some investors may avoid the company for some time due to its now-tarnished reputation.
Southwest has canceled more than 15,000 flights in the past week, with almost 2,400 more cancellations scheduled for Thursday, according to data by FlightAware.