While Google was sued by the Justice Department (DOJ) for anti-competitive behavior due to the firm’s dominance in online search and advertising, small-business owners say the issue that affects them is Google’s ranking system.
Usually, companies compete to take the top spots in Google’s search results, on the first page and the subsequent pages after. But if too many companies vie for one of these spots, the cost can jump out of reach quickly for a small business, as with the price for prime time TV commercials.
