Sarah Silverman and Michael Cera launched “Jash,” a new YouTube comedy network, on Sunday. Jash stands for “Just Attitude So Hey,” said Silverman joking, according to The Hollywood Reporter.
Jash is the “first fully realized network to offer all its comedic partners complete creative autonomy,” according to its website.
Jash is an alternative to “Josh,” their first choice for the name of their YouTube comedy channel.
Silverman’s co-founders: Michael Cera, sketch duo Tim Heidecker and Eric Wareheim, and rap-comic Reggie Watts decided on Jash over dinner.
“Literally, we were at a restaurant and Tim said, ‘Just attitude!’ Which is so Tim,” Silverman told The Hollywood Reporter. “And then Michael Cera said, ‘So…hey?’ Which is so Michael Cera.”
The group was approached by Google to make material for a new online laugh destination. “The Jash gang is already hard at work, making the kind of videos that you want to see,” said a Google spokesperson in the Jash introduction video.
“We each have pages within Jash and we each can curate those pages,” Silverman told The Hollywood Reporter over a barbecue brunch shortly before the site’s official kickoff. “This is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail.”