Video platform Rumble shared several company updates Wednesday, including new user metrics.
Rumble, which is merging with CF Acquisition Corp. VI in a SPAC deal, announced a deal with Matt Kohrs.
Kohrs, who is well-known for coverage of popular stocks AMC Entertainment Holdings Inc. and GameStop Corp. and has been a Rumble member since August 2021, will now add exclusive content and audience engagement on Rumble.
Kohrs is the third-largest creator by Super Chat revenue on YouTube, a video platform owned by Alphabet Inc., according to data from Playboard.
Kohrs will end his Patreon subscriber offering and move to using Locals from Rumble for subscriber-only content.
Video content will be exclusive for one hour on Rumble prior to being added to other platforms such as YouTube.
Kohrs will also read paid comments from Rumble Rants and end his reading of YouTube Super Chats and donations made on Twitch, a video platform owned by Amazon.com, Inc.
“Adding Matt Kohrs brings one of the most prominent and significant creators in the finance world to Rumble and Locals,” Rumble CEO Chris Pavlovski said.
Kohrs has 370,000 subscribers on YouTube.
On Wednesday, Rumble also shared several metrics about the video platform.
The company announced that its Dan Bongino channel reached two million subscribers, becoming the largest channel on the platform in less than 18 months. Bongino has more than twice the number of subscribers on Rumble as he does on YouTube according to the release.
“We haven’t seen anything like it (Rumble) on other content platforms. The subs, the views, and the hours-watched on Rumble speak for themselves. Rumble IS the future,” Bongino said.
Bongino was mentioned in the company’s investor presentation as one of several notable names on the video platform. The list also included Dr. Drew, Russell Brand, UFC fighter Jorge Masvidal and former President Donald J. Trump.
Joe Rogan was mentioned in the investor presentation but does not have a current deal with Rumble. Kohrs was also highlighted in the investor presentation as a featured creator on the platform.
Rumble ended the third quarter of 2021 with 36 million average monthly active users compared to 1.6 million in the third quarter of 2020. The company shared it had 44 million monthly active users in August.
Rumble said that its users consumed more video bandwidth on Tuesday, Jan. 4, 2022, than any other day in company history.
The strong usage comes as U.S. Rep. Marjorie Taylor Greene was suspended by Twitter Inc for sharing COVID-19 misinformation from her personal account. Greene has an active Rumble account.
U.S. Sen. Rand Paul announced Tuesday that he is leaving platforms that include YouTube and choosing to share content on Rumble.
The exit on platforms such as YouTube and Twitter by some well-followed names could continue to boost the user count and active time spent on Rumble going forward.
By Chris Katje
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