Redefine Meat Strikes Partnership to Boost 3D-Printed Meat Sales in Europe

A chef prepares dishes with 3D printed plant-based meat products, mimicking beef, produced by Israeli start-up Redefine Meat as part of an event marking the international commercial launch of its New-Meat product range in a restaurant in Tel Aviv, Israel, on Nov. 15, 2021. Amir Cohen/Reuters

TEL AVIV/ZURICH—Israel’s Redefine Meat has struck a partnership with importer Giraudi Meats to drive European distribution of its “New Meat” steak cuts produced on 3D printers, it said on Thursday.

The start-up, which raised $170 million in a series A financing round this year, operates large-scale meat printers at its Rehovot headquarters south of Tel Aviv, and a new factory in the Netherlands, hoping to establish its products as an alternative to conventionally produced meat.