Procter & Gamble Warns That American Consumers Are Starting to Crack Under Inflation

Procter & Gamble Warns That American Consumers Are Starting to Crack Under Inflation
The logo for Procter & Gamble Co. is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York City, June 27, 2018. Brendan McDermid/Reuters
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Procter & Gamble warned on July 29 that consumers are beginning to buckle under the weight of inflation, prompting shoppers to look for discounted brands.

The Cincinnati-based company, which makes a wide range of personal care and hygiene products, including Pampers, Pantene, and Tide, forecast full-year earnings below analysts’ estimates in its fourth-quarter and fiscal-year 2022 results.
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