A new poll reveals the NFL is struggling to deal with the controversy surrounding their players taking a knee in protest during the national anthem.
The exclusive Yahoo Finance poll shows that a majority of NFL fans plan to watch less professional football in what appears to be a direct response to the anthem controversy.
Nearly 62 percent of 9,056 respondents said they would watch less in the future and 36 percent said they plan to buy less NFL merchandise, while 32 percent have chosen not to attend a game they would have otherwise gone to.
The findings reveal a likely financial hit for the NFL.