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The Entrepreneur’s Dilemma: Caught Between Rising Costs and Consumer Limits

The Entrepreneur’s Dilemma: Caught Between Rising Costs and Consumer Limits
People shop at a grocery store in Rosemead, Calif., on Aug. 14, 2024. Frederic J. Brown/AFP via Getty Images
Mollie Engelhart
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Commentary

I don’t know what we are supposed to do anymore as entrepreneurs trying to serve our communities. As a farmer and restaurant owner, I’m caught between skyrocketing costs and consumers who simply can’t bear any more financial pressure—and I know I’m not alone.

Mollie Engelhart
Mollie Engelhart
Author
Mollie Engelhart, regenerative farmer and rancher at Sovereignty Ranch, is committed to food sovereignty, soil regeneration, and educating on homesteading and self-sufficiency. She is the author of “Debunked by Nature”: Debunk Everything You Thought You Knew About Food, Farming, and Freedom — a raw, riveting account of her journey from vegan chef and LA restaurateur to hands-in-the-dirt farmer, and how nature shattered her cultural programming.