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Opinion

The Entrepreneur’s Dilemma: Caught Between Rising Costs and Consumer Limits

The Entrepreneur’s Dilemma: Caught Between Rising Costs and Consumer Limits
People shop at a grocery store in Rosemead, Calif., on Aug. 14, 2024. Frederic J. Brown/AFP via Getty Images
Mollie Engelhart
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Commentary

I don’t know what we are supposed to do anymore as entrepreneurs trying to serve our communities. As a farmer and restaurant owner, I’m caught between skyrocketing costs and consumers who simply can’t bear any more financial pressure—and I know I’m not alone.

Mollie Engelhart
Mollie Engelhart
Author
Mollie Engelhart, regenerative farmer and rancher, is committed to food sovereignty, soil regeneration, and educating on homesteading and self-sufficiency. She is the author of “Debunked by Nature”: Debunk Everything You Thought You Knew About Food, Farming, and Freedom — a raw, riveting account of her journey from vegan chef and LA restaurateur to hands-in-the-dirt farmer, and how nature shattered her cultural programming.