How Elites Use ‘Nudge Units’ to Manipulate the Masses

How Elites Use ‘Nudge Units’ to Manipulate the Masses
The cover of the book “Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard H. Thaler and Cass R. Sunstein.
John Mac Ghlionn
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Commentary
Many readers are no doubt familiar with nudge theory, a concept built around achieving compliance without using coercion. Ostensibly, nudges are designed to help people make better decisions. However, when governments resort to nudging, we must ask, who benefits? Is this nudge actually a push? And in what direction, exactly, are we being pushed? From the United States to the UK, powerful governments are actively manipulating the masses through nudge-based initiatives.
John Mac Ghlionn
John Mac Ghlionn
Author
John Mac Ghlionn is a researcher and essayist. He covers psychology and social relations, and has a keen interest in social dysfunction and media manipulation. His work has been published by the New York Post, The Sydney Morning Herald, Newsweek, National Review, and The Spectator US, among others.
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