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How do you get people to make good decisions? You can be negative and punish bad decisions or you can be positive and incentivize good decisions. Our language is full of cliches articulating these options: carrots and sticks, honey and vinegar.
Joel F. Salatin is an American farmer, lecturer, and author. Salatin raises livestock on his Polyface Farm in Swoope, Virginia, in the Shenandoah Valley. Meat from the farm is sold by direct marketing to consumers and restaurants.
