Commentary
When a business is conducted efficiently, effectively, and ethically, a business serves its own interests and also the society around it. Despite this comfortable collaboration, people outside those businesses continually debate about corporate America’s role in serving society. And while activities and initiatives related to corporate social responsibility (CSR) have been around for ages, it wasn’t until the 1990s that CSR became popularized as a subfield in business studies—thanks in part to Archie Carroll’s 1991 publication, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders.”
