“Why do you notice the splinter in your brother’s eye, but do not perceive the wooden beam in your own eye? How can you say to your brother, ‘Let me remove that splinter from your eye,’ while the wooden beam is in your eye? You hypocrite, remove the wooden beam from your eye first; then you will see clearly to remove the splinter from your brother’s eye.”
The above is a common biblical phrase that encourages people to first take care of themselves and then take care of others. Designers frequently make the mistake of designing more for others than themselves when starting out. It is a frequent declaration of duty “Duty first, self-second” which is better applied in the reverse in fashion. The best designers think first of their own needs and then realize that their desires and needs can also fit the desires and needs of others. People who do such things, thinking firstly of themselves, often end up being considered scandalous, which is perfect for the designer Lisa Ma of a specialized type of insole called 10Kisses Lip Gel Insoles, her company called ScandaLush.
It’s a lip shaped shoe accessory she invented specifically for herself due to her inability to find any fashionable insoles that worked for her feet. She designed these insoles in a way that there are no more glue marks, can be transferable to another shoe, stronger adhesive, versatile can be positioned any way you want them, with one size fitting all. According to the designer, “You just need 1 product to solve all your foot comfort.” What more could any shoe lover ask for?” According to statistics for the American Orthopedic Foot & Ankle Society, Council on Women’s Footwear survey, eighty-two percent of women experience foot pain, eighty-six percent of women wear shoes up to two widths too small, and ninety percent of surgeries performed on foot problems are as common as bunions and hammertoes, two major fashion related problems for women.
Company Statement:
“LLC will redefine fashion from head to toe. Our mission is to create a mix of Scandal and Lush in your life by conjuring up your inner and outer beauty. We will not dictate what the next fashion craze is or to tell you what celebs are wearing these days, but instead we are taking a more holistic view and approach to identifying your own unique sense of style. We are a company that is dedicated towards valuing true designs of sophistication, sex appeal, versatility and comfort.
At the moment, ScandaLush had launched its first revolutionary insole called: 10Kisses invented by our very own Founder, Lisa Ma. ™ was a blessing in disguise, which was invented out from an everyday nuisance. Not only did Lisa solve her own problem, but ended up solving a problem for every shoe lover’s nightmare of shoe discomfort. This invention will revolutionize the insole market by bringing in style and comfort.“
Additional services provided by this company will be talent opportunities/Intern-prenurship, up & coming designer collections-NYC, and wardrobe consulting. Their website address is: http://www.scandalush.com/ and to contact Lisa Ma directly, her email is: [email protected].
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