Vineta Abele isn’t the name of the shop, but the name of the person behind the style and designs. Vineta is a former native citizen of Latvia, of the former Soviet Union. Due to the post-collapse lack of variety in fashion stores, she had to be creative and so used her resourcefulness (because she lacked money to buy foreign made clothes) to create a line of uniquely designed scarves and necktie styled belts.
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