No Christmas Cheer for Fashion Firms in Never-Ending Sales

No Christmas Cheer for Fashion Firms in Never-Ending Sales
Shoppers walk through a Christmas light display on Dec. 17, 2018 in London, England. Jack Taylor/Getty Images
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MADRID/LONDON—Clothing retailers have felt a pre-Christmas chill slicing through their margins as they try to lure shoppers to spend rather than hold off in anticipation of ever-bigger price cuts.

This has left investors worried whether recent profit warnings, which have spread to online players such as British online store ASOS from bricks-and-mortar retailers, may be a taste of the future.