The New York Times Co. has met its target of 10 million subscriptions three years ahead of schedule thanks to its purchase of The Athletic, a win for the newspaper that has staked its future on the success of its digital business.
The Times gained more than a million subscriptions in its $550 million deal for the sports news website that closed earlier this week, swelling its already 8.8 million strong subscription base at the end of 2021.
