New Apple Watch Could Take Bite out of Swiss Market

New Apple Watch Could Take Bite out of Swiss Market
Jeff Williams, Chief Operating Officer of Apple, speaks about the new Apple Watch Series 4 at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, on Sept. 12, 2018. Reuters/Stephen Lam
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The Swiss watch industry faces an increased threat from a new Apple Watch, which is able to detect heart problems and is likely to appeal to older shoppers, industry experts said on Sept. 13.

Apple Inc presented the new Apple Watch Series 4, able to take an electrocardiogram to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down.