Around 18 percent of people in the United States plan to dress their pets in costumes this Halloween, according to an annual survey by Prosper Insights & Analytics. That’s up from 16 percent in 2017.
“Out of the 31.3 million Americans planning to dress their pets in costumes, millennials (25-34) are most likely to dress up their pets, the highest we have seen in the history of our surveys,” said Phil Rist, executive vice president of strategy at Prosper Insights & Analytics.
