Subaru: Focused on Electrification, Launch of New Models

Subaru: Focused on Electrification, Launch of New Models
Subaru Crosstrek Plug-in Hybrid at a charging station. Subaru Canada
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Subaru is preparing for its electrified future, an undertaking for which it will partner with Toyota.

“Toyota is recognized as one of the leaders in that whole area of electrification,” says Ted Lalka, vice-president of marketing and product management for Subaru Canada. “As part of a collaboration between the two companies, it’s going to a next level.