Buick is preparing to add a fourth SUV to its product line-up with the launch of the 2020 Encore GX. Slotting in between the subcompact Encore and the compact Envision, the Encore GX—with GX standing for grand crossover—fills a space in the market where not a lot of brands are participating, according to Michael MacPhee, brand director for Buick and GMC with General Motors of Canada.
“We think we’ve found a unique white space opportunity between the current small SUV segment, which we pioneered almost a decade ago now (with Encore), to where we are now with the compact SUV segment, which is fairly cluttered and for some people is a little bit too big,” MacPhee says. “We’ve found a space that exhibits the value that customers are looking for and also gets more size but not as large as a compact SUV.
